Privacy Policy

Effective Date: January 10, 2025

PT ABO Madalex Indonesia (“we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, process, and safeguard your information when you visit our website www.abo.co.id or engage with our services.

By using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.


1. About PT ABO Madalex Indonesia

Company Name: PT ABO Madalex Indonesia

Business: Lightning protection, grounding systems, electromagnetic compatibility (EMC), and surge protection solutions provider across Indonesia

Website: www.abo.co.id

Physical Address: Komplek Business Park Kebon Jeruk Blok E2/11, Jl. Raya Meruya Ilir No.88, Jakarta Barat, Indonesia 11620

Contact Information:

  • Email: admin@abomadalex.com
  • Phone: +62 21 5794 6551

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Details: Name, email address, phone number, company name, job title
  • Service Inquiries: Technical requirements, project specifications, site information
  • Risk Assessment Data: Building specifications, electrical system details, geographic location
  • Communication Records: Messages sent through contact forms, emails, or phone calls
  • Newsletter Subscriptions: Email address and communication preferences

2.2 Automatically Collected Information

  • Technical Data: IP address, browser type and version, operating system, device information
  • Usage Analytics: Pages visited, time spent on site, click patterns, referral sources
  • Performance Data: Loading times, error logs, system diagnostics
  • Location Data: General geographic location based on IP address (not precise location)

2.3 Cookies and Tracking Technologies

  • Essential Cookies: Required for basic website functionality and security
  • Analytics Cookies: Help us understand how visitors use our website
  • Performance Cookies: Enable caching and optimization features
  • Functional Cookies: Remember your preferences and settings

2.4 File Uploads

When uploading files through our website, please be aware that image files may contain EXIF data including GPS coordinates. We recommend removing location data from files before uploading.


3. How We Use Your Information

3.1 Primary Uses

  • Service Delivery: Respond to inquiries, provide quotes, and deliver lightning protection solutions
  • Customer Support: Assist with technical questions and service requests
  • Project Management: Coordinate installation, maintenance, and monitoring services
  • Quality Assurance: Evaluate service performance and customer satisfaction

3.2 Communication

  • Newsletters: Send industry updates, safety alerts, and company news (with your consent)
  • Service Updates: Notify you about maintenance schedules, system status, or urgent safety information
  • Marketing Communications: Share relevant product information and promotional offers (opt-in basis)

3.3 Website Optimization

  • Performance Improvement: Analyze usage patterns to enhance user experience
  • Security Enhancement: Monitor for threats and protect against malicious activity
  • Content Personalization: Customize website content based on your interests and location

3.4 Compliance and Legal

  • Regulatory Compliance: Meet requirements under Indonesian safety standards (PUIL 2011, PerMen 02/MEN/1989)
  • International Standards: Comply with IEC 62305 lightning protection standards
  • Legal Obligations: Respond to legal requests and protect our legitimate business interests

4. Legal Basis for Processing (GDPR & Indonesian Law)

4.1 Consent

  • Newsletter subscriptions
  • Non-essential cookies and tracking
  • Marketing communications
  • Optional data sharing for enhanced services

4.2 Contract Performance

  • Processing service requests and quotations
  • Delivering lightning protection solutions
  • Managing customer relationships
  • Fulfilling warranty and maintenance obligations

4.3 Legitimate Interest

  • Website security and fraud prevention
  • Analytics and performance optimization
  • Business development and improvement
  • Customer support and service quality

4.4 Legal Obligation

  • Compliance with safety regulations
  • Tax and accounting requirements
  • Industry standards and certifications
  • Government reporting obligations

5. Data Sharing and Disclosure

5.1 We Do Not Sell Personal Data

PT ABO Madalex Indonesia never sells, rents, or trades your personal information to third parties for their marketing purposes.

5.2 Authorized Sharing

We may share your information with:

Service Providers:

  • Web hosting and cloud storage providers
  • Email marketing platforms (Sender.net)
  • Analytics services (Google Analytics)
  • Technical support and maintenance providers

Business Partners:

  • Installation contractors and technicians
  • Equipment suppliers and manufacturers
  • Professional consultants and engineers
  • Quality assurance and certification bodies

Legal Requirements:

  • Government agencies when required by law
  • Law enforcement in response to valid legal requests
  • Courts and legal proceedings
  • Regulatory authorities for compliance purposes

5.3 International Transfers

Some of our service providers may be located outside Indonesia. We ensure appropriate safeguards are in place, including:

  • GDPR-compliant data processing agreements
  • Standard contractual clauses
  • Adequacy decisions by relevant authorities
  • Technical and organizational security measures

6. Data Retention Periods

6.1 Contact and Inquiry Data

  • Contact Form Submissions: 6 months from last interaction
  • Email Communications: 2 years for service-related correspondence
  • Phone Records: 1 year for quality assurance purposes

6.2 Customer and Project Data

  • Active Projects: Duration of project plus 3 years
  • Completed Projects: 10 years for warranty and compliance purposes
  • Technical Specifications: 15 years for safety and maintenance records
  • Financial Records: As required by Indonesian tax law (typically 10 years)

6.3 Website Data

  • Analytics Data: 14 months maximum
  • Security Logs: 12 months
  • Performance Data: 6 months
  • Cache Files: Automatically deleted based on optimization settings

6.4 Marketing Data

  • Newsletter Subscriptions: Until you unsubscribe or 3 years of inactivity
  • Marketing Communications: 2 years from last engagement

7. Your Privacy Rights

7.1 Access and Information

  • Request a copy of your personal data we hold
  • Obtain information about how your data is processed
  • Receive data in a structured, commonly used format

7.2 Correction and Updates

  • Correct inaccurate or incomplete information
  • Update your contact details and preferences
  • Modify your newsletter subscriptions

7.3 Deletion and Restriction

  • Request deletion of your personal data (subject to legal requirements)
  • Restrict processing in certain circumstances
  • Object to processing based on legitimate interests

7.4 Data Portability

  • Receive your data in a portable format
  • Transfer data to another service provider
  • Request direct transfer where technically feasible

7.5 Consent Management

  • Withdraw consent for marketing communications
  • Modify cookie preferences
  • Opt-out of non-essential data processing

To exercise your rights, contact us at: admin@abomadalex.com

Response Time: We will respond to your request within 30 days of receipt.


8. Security Measures

8.1 Technical Safeguards

  • Encryption: SSL/TLS encryption for data transmission
  • Secure Storage: Encrypted databases and secure cloud infrastructure
  • Access Controls: Multi-factor authentication and role-based permissions
  • Firewalls: Advanced network security and intrusion detection
  • Regular Updates: Security patches and software updates

8.2 Organizational Measures

  • Staff Training: Regular privacy and security awareness training
  • Access Limitations: Strict need-to-know basis for data access
  • Incident Response: Established procedures for security breaches
  • Vendor Management: Due diligence on third-party service providers
  • Regular Audits: Periodic security assessments and compliance reviews

8.3 Important Limitation

While we implement comprehensive security measures, no online system can guarantee 100% security. We continuously monitor and improve our security practices to protect your information.


9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

Essential Cookies (Always Active):

  • Website functionality and security
  • User authentication and sessions
  • Shopping cart and form data
  • Load balancing and performance

Analytics Cookies (Google Analytics):

  • Website traffic analysis
  • User behavior insights
  • Performance metrics
  • Content optimization

Performance Cookies (LiteSpeed Cache):

  • Page loading optimization
  • Content delivery acceleration
  • Server load reduction
  • User experience enhancement

Functional Cookies:

  • Language and region preferences
  • Accessibility settings
  • Customization options
  • Return visitor recognition

9.2 Managing Cookie Preferences

You can control cookies through your browser settings. However, disabling certain cookies may limit website functionality and your user experience.

Browser Settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions

10. Third-Party Services and Content

10.1 Embedded Content

Our website may include embedded content from third-party platforms:

  • YouTube: Video content and demonstrations
  • LinkedIn: Company updates and professional content
  • Google Maps: Location and directions
  • Social Media: Sharing buttons and feeds

10.2 Third-Party Privacy Policies

When you interact with embedded content, these third parties may collect information according to their own privacy policies. We recommend reviewing their privacy practices:


11. Specialized Data Processing

11.1 LiteSpeed Cache Optimization

Our website uses LiteSpeed Cache technology for performance optimization:

  • Purpose: Faster page loading and improved user experience
  • Data Processed: Temporary cached copies of web pages and resources
  • Storage: Cache files stored securely and not shared with unauthorized parties
  • Retention: Automatic deletion based on optimization algorithms
  • More Information: QUIC.cloud Privacy Policy

11.2 Email Marketing (Sender.net)

For newsletter and marketing communications:

  • Data Collected: Email address, name, subscription preferences
  • Tracking: Email open rates, click-through rates, engagement metrics
  • Purpose: Campaign performance analysis and content improvement
  • Consent: Voluntary subscription with easy unsubscribe option
  • More Information: Sender Privacy Policy

11.3 Lightning Protection System Data

As part of our professional services:

  • Technical Data: SPD counter readings, system performance metrics
  • Maintenance Records: Installation dates, inspection reports, repair logs
  • Risk Assessment: Building specifications, environmental factors, compliance status
  • Purpose: Service delivery, safety compliance, and risk management
  • Confidentiality: Technical data kept strictly confidential and used only for service purposes
  • Retention: As required for warranty, compliance, and safety purposes

12. International Data Transfers

12.1 Transfer Safeguards

When transferring data internationally, we ensure:

  • Adequacy Decisions: Countries recognized as providing adequate protection
  • Standard Contractual Clauses: EU-approved data transfer agreements
  • Binding Corporate Rules: Internal privacy standards for multinational organizations
  • Certification Schemes: Industry-recognized privacy and security certifications

12.2 Primary Transfer Destinations

  • United States: Google Analytics, cloud hosting services
  • European Union: Email marketing, content delivery networks
  • Singapore: Regional data processing and backup storage

13. Children’s Privacy

PT ABO Madalex Indonesia does not knowingly collect personal information from children under 16 years of age. Our website and services are designed for business professionals and adult users. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.


14. Privacy Policy Updates

14.1 Notification of Changes

  • Minor Updates: Posted on our website with updated effective date
  • Significant Changes: Email notification to registered users and customers
  • Major Revisions: Prominent website notice and consent request where required

14.2 Your Continued Use

Continued use of our website after policy updates constitutes acceptance of the revised terms. We encourage you to review this Privacy Policy periodically.


15. Contact Information and Complaints

15.1 Privacy Inquiries

For questions about this Privacy Policy or our privacy practices:

Primary Contact:

  • Email: admin@abomadalex.com
  • Phone: +62 21 5794 6551
  • Address: Komplek Business Park Kebon Jeruk Blok E2/11, Jl. Raya Meruya Ilir No.88, Jakarta Barat, Indonesia 11620

15.2 Data Protection Officer

For complex privacy matters or formal complaints:

  • Email: privacy@abomadalex.com (if available)
  • Or contact our main office: admin@abomadalex.com

15.3 Regulatory Complaints

If you believe your privacy rights have been violated, you may also file a complaint with:

  • Indonesia: Ministry of Communication and Informatics (Kominfo)
  • EU Residents: Your local data protection authority
  • Other Jurisdictions: Relevant privacy regulatory body

16. Acknowledgment and Consent

By using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. You consent to the collection, use, and disclosure of your personal information as described herein.

Last Updated: January 10, 2025 Next Review Date: January 10, 2026


This Privacy Policy is designed to comply with Indonesian privacy laws, GDPR requirements, and international best practices. For the most current version, please visit our website.